• Premium Accounts Senior Director

    Additional Posting Locations 4 weeks ago(4 weeks ago)
    Requisition ID
    2018-1848
    # of Openings
    1
    Category (Portal Searching)
    Sales/Advertising - Account Management
  • Overview

    Tronc (formerly Tribune Publishing) is seeking a Premium Accounts Account Director to lead growing business on premium accounts at The Sun Sentinel. This leader must be a highly-visible client contact who is responsible for the development of strategy, client relationships, strategic media/marketing programs, and financial performance on all assigned accounts.  The ideal candidate must be highly strategic and also be able to manage flawless execution to ensure the highest levels of quality and professionalism in the marketing deliverable for the client. Candidate must have a proven track record for growing revenue.

     

    Responsibilities

    Responsibilities

    • Directly manages premium sales team with complete revenue and P&L responsibilities

     

    • Manages the relationships and strategy for tronc’s most strategic regional and national accounts

     

    • Proactively identifies opportunities and actively pursues new biz opportunities with both existing and new accounts

     

    • Quarterbacks new business development efforts and advises of the potential for new business opportunities

     

    • Works collaboratively with other departments in the organization to develop integrated marketing strategies and media solutions including innovative ideas that integrate tronc’s media assets including digital, print, direct marketing, events and branded content

     

    • Manages agency/client work and contributes to the overall business building function to expand accounts for the local markets

     

    • Responsible for overall utilization and chargeability on all client projects

     

    • Resolves day-to-day issues and key areas of client concern as they apply to overall programs and campaigns 

     

    • Assures that premium account relationships remain harmonious and partners with other senior staff members to ensure a cohesive and collaborative work environment that remains positive and business-like at all times

     

    • Generates, updates and maintains accuracy of revenue and gross profit projections on an annual, monthly and weekly basis for assigned accounts

     

    Qualifications

    Qualifications

     

    This position requires a Bachelor’s degree and a minimum of 12-15 years of experience in sales, with additional experience in a specific discipline, such as premium accounts, marketing, media strategy, branded content, events, or a relevant combination of education and experience

     

    • Experience with regional clients in category verticals such as Healthcare, Grocery, Education, Financial Services, Home Improvement, QSD, and Not for Profit is a plus

     

    • Proven ability to develop client relationships and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

     

    • Ability to partner successfully and collaboratively in a highly creative and passionate environment and maintain positive work relationships and professionalism at all times

     

    • Strong strategic planning skills including the ability to first understand a client’s business needs, then develop and apply marketing solutions

     

    • Ability to grasp, explain and sell all premium account capabilities and relate those capabilities to clients’ needs

     

    • Self-starter/motivated person who can interact with different personalities on all levels, someone who can dig in deep, develop solutions, implement them and manage them day-to-day

     

    • Excellent verbal and written communication skills, high level client presentation skills; experienced public speaker

     

    • Strong digital acumen and understanding of branded content, digital services and events

          At tronc, we believe in comprehensive rewards packages:

    • Competitive salaries
    • Exciting opportunities with room for growth within the company
    • A competitive insurance package including medical, dental, vision, and life
    • 401(k) with company matching
    • Paid time off
    • Other coordinated discounts/perks

     

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